Brief: This body of work covers a range of CGI projects created for ghd across product launches, marketing campaigns, educational content, technical explainers, award submissions, large-format print, and digital advertising. The work included still renders, teaser content, beauty imagery, technical visualisations, photography replacement, and large-scale promotional assets for products such as the ghd Chronos, ghd Chronos Max, ghd Duet Style, ghd BlowDry, ghd Speed, and ghd Flight+.
Each project required a tailored visual approach while maintaining a consistent premium brand aesthetic. The work ranged from highly polished beauty renders and product-focused marketing imagery to technical explainers and educational content designed to communicate product features and technology. The variety of deliverables presented unique challenges, including creating photorealistic product renders suitable for photography replacement, producing assets for large-format studio window displays, developing award submission visuals, and adapting content for multiple digital and print platforms. Throughout the projects, the focus remained on delivering accurate product representation, high-end visual quality, and clear communication of key product features.
The final assets were used across a wide range of applications, including marketing campaigns, educational content, social media, web platforms, internal presentations, and product decks. The imagery supported product launches, technical communication, award submissions, and large-format print installations, providing a consistent visual language across both consumer-facing and internal channels.