Product Still · ghd
ghd
LIMITED EDITION PINK25
CGI campaign imagery for PINK25, designed around soft, tactile interactions and a playful, premium visual style.
Brief: The client required a series of CGI still images to support the PINK25 campaign. The goal was to create a soft, playful visual style that complemented the campaign aesthetic, featuring products partially sinking into a squishy surface to evoke a sense of comfort, softness, and tactility.
The approach focused on creating clean, high-quality product imagery with an emphasis on soft forms, subtle deformation, and carefully balanced lighting. The interaction between the products and the squishy surface was key to the visual concept, helping to create a tactile and inviting feel. The main challenge was achieving believable surface deformation while maintaining accurate product representation and a polished, premium look. Careful attention was given to material behaviour, composition, and lighting to ensure the final imagery felt both playful and refined.
The final visuals were used across the PINK25 campaign on the ghd website, social media channels, and other marketing materials. The imagery helped showcase the limited-edition products while maintaining the campaign's soft, premium look and feel.
