Brief: The client required a technical explainer animation for the new ghd Glide Plus and Glide Plus Max hot brushes. The objective was to clearly communicate the key product innovations, including the redesigned heating technology, updated brush design, newly engineered bristle configuration for improved styling performance, and other enhancements over the previous generation, while maintaining ghd’s premium visual identity and brand aesthetic.
The animation was designed with clarity and product education as the primary focus. Rather than creating a purely promotional teaser, the visual approach used clean motion, simplified technical breakdowns, and carefully structured sequences to guide viewers through the product’s features and engineering improvements. The challenge was balancing technical information with ghd’s refined, minimalist aesthetic, ensuring the innovation remained easy to understand while preserving the premium look and feel associated with the brand.
The final assets were delivered for use across internal training, social media platforms, marketing campaigns, and presentation materials, including the product pages for the ghd Glide Plus Hot Brush and Glide Plus Max Hot Brush. The project received positive client feedback for clearly communicating the product innovations while maintaining ghd’s premium visual aesthetic.