Brief: The client required a 30–40 second technical explainer animation for the new ghd Triple Barrel Waver, focusing on its styling technology, performance, and key product claims. The animation also included a visual comparison against competitor triple-barrel heating technology. The piece was designed in a dark environment with dynamic camera work to emphasise form, function, and material detail.
The approach focused on structured visual storytelling, using clean product lighting, macro close-ups, and motion design to clearly communicate each feature. Key product behaviours were broken down into simple visual moments, supported by a direct comparison with competitor barrel technology. The main challenge was balancing multiple technical messages within a short runtime while maintaining visual clarity, smooth pacing, and a cohesive, easy-to-follow visual style.
The final assets were delivered in multiple aspect ratios (16:9, 9:16, 4:5, and 1:1) to support use across social media, web, and internal use. The content was used for both marketing and educational purposes, allowing it to work across different channels and audiences. ghd Wave Official page
The client provided positive feedback, highlighting the clear visual storytelling, premium presentation of the product, and the effectiveness of the comparison sequence in communicating key product advantages.